What exactly I do.

Digital Marketing

Responsibilities include email marketing, digital property merchandising, content creation, digital display ads, retargeting ads, and working as the liaison between marketing and digital.

Project Management

Responsible for leading projects from the idea phase to execution. I work directly with internal stakeholders during requirements gathering and planning phases and manage direct reports, vendors, off-shore developers, and internal teams to see projects through to completion.

Digital Design

Solving problems visually and communicating effectively. I tell a story using typography, data, graphics and photography.

Some of my projects.

Maui Jim Email Marketing: During the holiday season of 2016 I was officially handed Maui Jim's email marketing program. My responsibilities include planning, scheduling, copywriting, designing, and reporting on the results. I work closely with the senior brand team on the execution of the B2C campaigns, and work with the VP of sales on planning and executing B2B communications. Through June of 2017 the B2C email marketing program has shown revenue increase 159% year-over-year. > View Sample Email
Maui Jim Brand Center: I researched digital asset management solutions to choose the right vendor, helped strategize with marketing on what assets to create and prioritize, and worked with internal stakeholders to create solutions to distribute the tool first nationally, and later globally. Collaborating with the vendor's development team, we created customizable assets for end users that had previously been distributed as word documents.
Google Data Studio Visualization: After a few months of using basic spreadsheets to calculate data from my email marketing campaigns, I began investigating alternatives. I found the beta of Google Data Studio and was able to quickly import data from my email marketing client and start building charts and calculations that were previously done manually. I am now working with the Director of Digital Marketing to migrate all of the departments reporting and dashboards over to Google Data Studio. > View Sample Report
Kwikee Infographic: Two-sided infographic created as a handout for the sales team. The challenge was to create a piece that represents how Kwikee's content is distributed between our clients and partners. I took it a step further to also include a few key statistics on delivery, testimonials from both clients and partners, and logos of some of Kwikee's highest profile users.
PeoriaPhotoBooths.com: I built this Brochure site for my side business using Squarespace. The goals of this site were to raise awareness and gather leads. > View PeoriaPhotoBooths.com
MultiAd Solutions Email Campaign: This marketing email was designed to highlight results from one of MultiAd Solutions' most successful launches. Working directly with the Senior Vice President, we helped the client calculate their savings based on what they were previously spending on agency hours. I then created infographics to show the client's savings by month, and I was also responsible for writing the email copy.
Recas Man: Landing page created to harvest leads from emails, ppc ads, and internal links. I received the concept from the product team and the character sketch from from an in-house illustrator. I further developed the campaign's concept in Photoshop, created banner & print ads, emails, pop-ups, and this landing page.
PhiDE Member Insurance: Created to give members easier access to insurance plans and as an online brochure including plan details, articles & contact information. Includes an online contact form and CSS styled printable versions of the articles. > View Member Website